Shambhala here we come!
People-powered climate movement Take the Jump is partnering with Shambala Festival (22-25 August 2024) to make the festival a moment of transformation for people seeking a powerful, positive and joyful route into climate action.
Take the Jump is based on six powerful shifts - radical yet do-able - that put 27% of emission cuts within our reach as citizens. The aim is to create a cultural movement with enough magic, joy and energy to catch on fast and move us to the new norms we urgently need.
Before Shambala, folks can take action regarding the six shifts by: arriving on public transport or in a full car share, crafting second-hand costumes, and bringing plant-based and zero-waste food to eat.
At the festival, Take the Jump will host a space that brings to life the movement’s unique approach to climate action - warm, inclusive and joyful while free of pressure, shame or judgement. Festival-goers will get to see the fun, theatrical and immersive side of climate action as they get a climate tarot reading (are you a Forager, a Romantic Remixer or a Carpool Crusader?), enter the Climate Hypocrites confessional where you can get all that guilt of your chest for good, or simply sit down for a cuppa and chat about all things climate.
Shambala and Take the Jump aim to make the festival a catalyst for change that will last long after the weekend itself is over. People who sign up will be able to access on-going support, tools, resources to help them take the movement out into their own communities - engaging schools, businesses, councils, faith groups and so on.
“I can’t count the times I’ve been to a festival and got a glimpse of an amazing new world, then gone home and forgotten all about it,” says Tom Bailey of Take the Jump.
“That’s why we want to help festival-goers turn that weekend of hope and inspiration into a lasting climate journey that will continue and deepen over the months that follow.”
In the lead-up to the festival, Shambala and Take the Jump will build excitement, awareness and action through storytelling, conversation, questions and tips. The aim is to help people prepare for the festival with the Six Shifts in mind as they book transport and plan food.
“Building climate-friendly habits into the excitement and anticipation of getting ready is a great way to embed positive associations,” adds Tom.
“We think of a festival as just a weekend - but really it has enormous potential for transformation both in the lead-up and the aftermath.”
“We are thrilled to offer our audience a clear, simple framework to turn their climate worries into fun, science-based action with Take the Jump!” says Jo Bodimeade, Sustainability Manager at Shambala.
“We’ve made so many changes to how we run our festival to make it as sustainable as humanely possible - and many Shambalans are here because they love our initiatives from meat and fish free food, to composting on campsites! We’ve been looking for something exactly like Take the Jump to inspire people to take positive, and joyful action to protect the environment in their everyday lives. Because we’ve seen that initiatives introduced during transformational experiences at festivals can create lasting change in behaviour.”
