5 FOUNDATIONS
The Foundations are like the DNA of Take the Jump, and describe how we approach trying the shifts to make things accessible, easier and a more positive experience. They shape everything we do, including how we communicate and organise.
START WITH WHAT YOU CAN
Even if you can’t keep to it 100% it's still an incredible impact to Take the Jump and just do your best. If all six shifts feel like too much, start with what you can and build from there. You may already have a flight booked, or live in a remote area and need your own car. That’s ok, just try avoid booking any more flights and try to minimise using the car.
No shaming!
There are many challenges and barriers to making changes. It takes time, so let's be kind to ourselves, laugh at our flaws, support each other, and welcome hypocrites, because we’re all hypocrites (at least to start with) and that’s ok! We’re all starting where we are and it’s only by exciting people about what could be, rather than shaming ourselves and others, that change happens!
LESS STUFF MORE JOY
This is a jump to a joyous, prosperous, vibrant future. Taking the Jump doesn't mean giving everything up. We can still fly to every continent in our lifetime. It's just getting a balance. Also, a world that isn’t just about more and more stuff, would actually be better! Sure, consuming makes us feel good for a moment, we get our endorphin hit when we click ‘buy’ on our phones, but what about all the other things that make life good?
To change the world, throw a better party!
PRIVILAGE = RESPONSIBILITY
Take the Jump must be and will be a space for EVERYONE; no matter heritage, gender, sexuality, income, lived experience, location, or political leanings. Same access for all! But not the same responsibility for all. The science is clear higher consumers must act fastest and furthest. There are millions of people who live comfortable lives who do have the opportunity to Take the Jump and still live a perfectly happy life.
CHANGE IS POSSIBLE
Science shows that by taking the six shifts citizens have primary influence over 27% of the emissions savings needed by the early 2030’s to avoid ecological meltdown.
History shows that by creating real examples of a better future, and going on to inspire others, we can reach the tipping point to shift mindsets and cultures, finally unlocking the potential to change the systems around us. Unlocking the remaining 73% of change needed.
Downloads
Poster of the Five Foundations
Foundations overview document
Take the jump
‘Taking The Jump’ is to try the shifts mentioned above for 1, 3 or 6 months.
Even if you can’t keep to it 100%, you can still ‘Take The JUMP’ and just do what you can.
We'll offer tips, encouragement and people you can speak to for help along the way.